On the 4th September, ITV Win launched a three week GMB and Lorraine competition with a cash prize of £100,000. Viewers who entered in the first week were also entered into an early bird draw to win £15,000 to spend with Sandals and Beaches Resorts. The competition aired 30 times across the week, with Sandals and Beaches Resorts receiving a verbal and visual reference on screen in each VT.
Competition Dates
Mon 4th September - Friday 8th September.
The competition aired 30 times across the week, four times a day on GMB and twice a day on Lorraine.
Broadcast Audience for w/c 7th September
Online
Competition hosted on www.itv.com/win
136,475 Page Views across competition open dates
Sandals and Beaches branding across all touchpoints
“The £15k Sandals and Beaches Resorts voucher was a fantastic early bird prize addition to the main cash draw. As we head towards the colder months, this was the perfect prize to inspire viewers to enter, especially as it allows the winner to choose a holiday that best suits them! It was great working with Sandals and Beaches Resorts and we hope to work with them again in the future.”
— Nikki Cooper, Head of Commissioning, ITV Interactive & ITL
